Indian traditional wear for men is becoming more mainstream, especially with short cotton kurtas being worn all year round, be it at work or on weekends. With the festive and wedding season right around the corner, offering a larger selection of men’s ethnic wear online is the key to fulfilling your buyers’ demand.
Be it Ikat kurtas or Nehru jackets, the year 2018 has ushered in a surge in demand for traditional Indian attire that showcases heritage weaves and craftsmanship. Flipkart is all set to launch its Ethnic Store, along with Brand Stores and Deals of the Day, to feature the best in this fashion segment and provide more visibility to your offerings.
Here are 5 ethnic menswear suggestions for you to sell on Flipkart.
1. Short cotton kurtas
Casual yet stylish, short cotton kurtas are a trending ethnic staple that men are embracing today. While some pair them with jeans or Jodhpur pants, some wear them with pyjamas in solid colors like black, white and beige.
Tip: Stock them in straight and slim fit in plain pastel colors as well as prints like paisley.
Subtle detailing like front pockets and embroidery around the placket adds charm to festive occasions.
2. Ethnic sets
With a straight silhouette that suits every body type, kurta and churidar is a classic ethnic combo set. Worn by men attending more dressy or formal events, be it a Rakhi dinner at their sister’s house or a friend’s engagement, it makes for a handsome choice.
Tip: While you can stock long kurtas and straight pyjamas, you can create combo sets with men’s dupattas, dhoti pants or waistcoats. Keep the materials rich and elegant with silk and linen being top contenders.
3. Nehru jackets
A regal staple that can go from traditional to Indo-Western in a minute, the Nehru jacket is a must-have when you sell online. You can stock it as a single jacket or even as part of an ethnic set.
Tip: Offer these Mandarin collar jackets in plain colors like grey, charcoal, black, navy and in printed variations with a band collar in a different shade.
4. Dhotis & Churidars
Apart from straight pyjamas, shoppers look to enhance their festive look with dhoti pants and churidars. These traditional bottom wear choices are best for dinner parties and special occasions.
Tip: Stock them in classic shades of black, white and beige as well as brighter hues of red, yellow, blue as well as with a little element of design, such as a gold woven pattern.
5. Sherwanis with Jodhpur pants
For a truly royal look, no traditional wear collection is complete without a sherwani. Shoppers looks for colors like gold, navy blue, beige and maroon along with a choice of bottoms like Patiala pants, or most popularly, traditional and elegant Jodhpur pants.
Tip: Offer matching printed or embroidered shawls or scarves with the Sherwani combo and offer both casual sherwani sets and dressy versions with embroidery.
Apart from a bevy of choices in colors, fabrics and prints, ensure that you stick to the size guide and feature the size perfectly online to reduce the chances or refunds and returns. Make your garment descriptions rich in detail to sell ethnic wear on Flipkart and you’re sure to attract more shoppers.