Rakhi is not just a simple thread but a shield of protection, built with love by a sister for her brother. Raksha Bandhan is celebrated each year to renew this precious bond. The word 'Raksha' means protection and 'Bandhan' means bond. So, every sister holds this day close to her heart and searches for the best Rakhi for her brother. Given today’s busy schedules and ease of online shopping, the trend of buying Rakhi online has been growing over the years.
Amidst all its competitors, Flipkart emerged as the most preferred online destination for festive shopping last year. This year too, Flipkart is all set to offer a shopping bonanza to promote online Rakhi shopping via its Festive Rakhi Store, which will appear on the app and website homepage. So, as a seller on Flipkart, it is now your turn to make the most of the market this Rakhi, August 26. Increase your online sales with your exclusive Rakhi collection by following these 7 easy sales tips.
Introduce Rakhi combos
Gifts are a way of telling someone that they are special, and every sister wants to show her brother how much she loves him via a sweet gesture on Rakhi. So, alongside a fancy Rakhi she will also want to buy him a gift.
Tip: Capitalize on this trend by offering the best Rakhi combos with coffee mugs, leather belt and wallet sets, boxes of chocolate or dry fruits.
Keep the shipping costs low
Shoppers look for affordability alongside convenience when they shop online. So, either offer free shipping or keep the cost to a minimum to attract more buyers.
Tip: Staying within the range of Rs.30 is sure to increase your orders.
Pack it right
Considering that a Rakhi is regarded as a sacred thread, when you sell Rakhis online, be sure to pay a special attention to the packaging. Ensure that all orders reach the buyer’s doorstep in a prim and proper condition.
Tip: Offer enough cushioning in and around the rakhis. Since many sisters buy Rakhis for brothers who live in a different city, offer gift packing options.
Cash in on the bhaiya-bhabhi Rakhi trend
Relationships have become more personal with time, and a sister today finds a friend in her sister-in-law. So, whenever she shops for a Rakhi online for her brother, she also looks to celebrate the bond she shares with her sister-in-law. These Rakhis are called lumba Rakhis and are tied to the bangle.
Tip: Offer bhaiya-bhabhi Rakhi sets along with innovative gifting solutions such as couple’s bands or couple’s watches.
Offer the choicest Rakhi gifts
Gone are those days when men preferred giving cash token to their sisters. Nowadays, brothers behave equally choosy when selecting exclusive Rakhi gifts for their beloved sisters!
Tip: Offer a variety of Rakhi gifts ranging from jewelry, makeup, bags, smartphone covers, and more.
Make a specialized collection for kids
The trend of buying customized kids Rakhi continues to be strong as elder sisters like to purchase cute Rakhis for their younger brothers.
Tip: Offer a range of Rakhis festooned with cartoon characters and superheroes. You can also showcase wristband Rakhis or watch Rakhis that can be worn through the year.
Include premium offerings
While thread Rakhis are traditional and popular, sisters often look for more long-lasting and elegant options. Embellished Rakhis or ones that double up as a jewelry piece work wonders.
Tip: Stock exclusive gemstone Rakhis such as navratna Rakhis, pearl Rakhis, and Rakhis with silver wristbands.
At the start of the festive season, it’s time for you to crack the code by stocking the best Rakhis that your consumer will treasure not just for one day, but also for the whole year. Get a leg up by offering Rakhis starting this month, so that shoppers can make purchases in advance. Improve your sales armed with these tips and get ready for a great Raksha Bandhan!